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Australian Ethical Investment Pty Ltd has today announced the purchase of Ethical Investor from Lifecraft Pty Ltd. Ethical Investor is the online magazine for responsible investors having started as a print publication in 2001.
Phil Vernon, Managing Director of Australian Ethical said, “Ethical Investor has been a highly respected voice of the ethical investment community in Australia for many years. It will be a perfect complement to our business and our expanding communications strategy. Our investment will allow this important publication to thrive in what is a challenging period for all media outlets. Its high editorial standards will continue under Australian Ethical’s stewardship and we are delighted to announce that Ross Kendall will continue in his role.”
There will be changes to Ethical Investor including a brand new, mobile optimised and advertisement free, website. However, subscriptions to the fortnightly newsletter will remain free and Australian Ethical will set strict editorial guidelines, based on factual information, especially regarding commentary on its own products and the products of other financial services companies. These guidelines will be released onto the Ethical Investor website shortly.
Michael Walsh, Executive Director of Lifecraft and the previous publisher of Ethical Investor said, “I am delighted that Ethical Investor will continue and that the essence of the editorial approach will be maintained. I wish Australian Ethical all the best with their future plans.”